Dirty air is a crisis.
90% of the world lives in air that’s pollution. But in the US, half the population are at an increased health risk of air pollution. In 2017 + 2018, there were 15% more days with unhealthy air in America than there were from 2013‐2016. In fact, in 2017 + 2018, there were 140 times when the US air pollution reached a very unhealthy and hazardous air quality index.
And did you know that air pollution levels can vary up to 8x within just one block?
Our environment is excessively polluted, which has a great impact on human health and our skin. Pollution is shown to cause an inflammatory cascade on the skin, resulting in environmentally stressed skin and premature aging. You’ll see this cellular intoxication identify as environmental stress, pigmented spots, excess oil, sensitivity, dehydration, breakouts and aging skin - all which are the result of urban dust.
Urban Dust is atmospheric particulate matter collected in an urban area from pollution, including:
When we use the term “urban” we are referring to any modern, industrialized area – that’s cities, suburbs, small towns… any place where there are cars, roads, buildings, industry, farms, etc.
Since the skin is constantly exposed to external factors such as pollutants, the development of new pollution protection skin care products that protect and detox the skin is needed.
That’s why we created Urban Undo Cleanser.
Urban Undo Cleanser is a deep‐purging facial cleanser that works to undo the daily damage caused by skin‐suffocating pollution, sebum + makeup.
We conducted efficacy testing on Urban Undo Cleanser and have chosen ingredients that have anti‐pollution benefits. Studied in-vitro, keratinocytes were treated with urban dust to mimic the effects of pollution on the skin. The urban dust induced a decrease in cell viability and an increase of IL-8, a pro-inflammatory cytokine.
Under this study, Urban Undo Cleanser was shown to have a significant effect on the damage induced by urban dust. This is why it is different than any other anti‐pollution formula on the market and in the Bioelements line of cleansers.
Many brands are jumping on the anti-pollution cause, but they are simply re‐branding their antioxidant formulas in the name of pollution. Antioxidants are beneficial to the skin as they fight free radicals, but that’s not enough. You deserve a real, innovative formula with new ingredients proven to fight oxidative stress, trap toxins and eliminate urban dust – and Urban Undo Cleanser is the ultimate pollution protection skin care.
malachite extract
a copper-rich pollution magnet + heavy metal scavenger; significantly inhibits the damage induced by urban dust*; helps neutralize everyday skin-aging oxidative stress; gives formula its natural blue hue.
copper PCA
a beet amino acid-derived copper salt; predominates skin’s natural moisturizing factor (NMF); replaces skin moisture + essential lipids robbed by pollution.
kaolin + bentonite clays
clean, natural cleansing clays that work to purge away skin intoxicating pollution, sebum and makeup from the skin as they bind to and absorb excess oil and dirt.
Urban Undo Cleanser is designed to be used only at night to undo the damage caused by the invisible air pollutants your skin comes in contact with on a daily basis. Oily, congested, pollution-compromised skins can use it nightly. Other skin types can use as needed – once a week or more – to target pollution damage. It’s a great weekly cleansing purge or skin detox option (just like a clarifying shampoo) to incorporate into any at-home agenda.
If you want to know how to get great skin, you need pollution protection skin care – and Urban Undo Cleanser is the answer.
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