Urban dust is damaging your skin – and you don’t even know it.
According to the EPA, air quality is only getting worse. In 2017 and 2018, there were nearly 140 times when a city’s air pollution reached the worst two categories: ‘very unhealthy’ and ‘hazardous air qualities’. That’s more than two-and-a-half times the average from 2013 – 2016.
Poor air quality contributes to a number of health concerns – and it can also wreak havoc on your skin. And the main culprit is urban dust: the atmospheric particulate matter found in air pollution. It settles on the skin and accelerates the appearance of lines, discoloration, excess oil, dehydration and sensitization.
That’s where Urban Undo Cleanser steps in. This brand new, deep-purging clay cleanser from Bioelements targets daily damage caused by skin‐suffocating pollution, sebum + makeup for a truly clean and refreshed complexion. Urban Undo Cleanser binds to, vacuums up + cleanses away cellular intoxicators while inhibiting the damage induced by urban dust. After just one use, you’ll see and feel how it refreshes skin, improves texture + pore appearance so your skin is healthy and bright.
Don’t be fooled by the term “urban” – Urban Undo Cleanser is for everyone, no matter where you live. Many still associate the term “urban” solely with cities, but nowadays urban really refers to any modern, industrialized area – that’s cities, suburbs, small towns… any place where there are cars, roads, buildings, industry, farms, etc. Urban dust is everywhere:
- exhaust from cars, trucks, buses, off-road vehicles, construction equipment, snowmobiles, locomotives exhausts
- fuel burning of wood, heating oil or coal for power generation and domestic heating
- natural forest and grass fires, wildfires or volcanic eruptions - which can travel by air across the globe, affecting areas thousands of miles away
Urban Undo Cleanser contains the best anti-pollution skin care ingredients available, including:
- malachite extract – a copper-rich pollution magnet + heavy metal scavenger; significantly inhibits the damage induced by urban dust*; helps neutralize everyday skin-aging oxidative stress; gives formula its natural blue hue.
- copper PCA – a beet amino acid-derived copper salt; predominates skin’s natural moisturizing factor (NMF); replaces skin moisture + essential lipids robbed by pollution.
- kaolin + bentonite clays – clean, natural cleansing clays that work to purge away skin intoxicating pollution, sebum and makeup from the skin as they bind to and absorb excess oil and dirt.
Urban Undo Cleanser is designed to be used only at night to undo the daily damage from invisible air pollutants. Oily, congested, pollution-compromised skins can use it nightly. Other skin types can use as needed – once a week or more – to target pollution damage. It’s a great weekly cleansing purge (just like a clarifying shampoo) to incorporate into any at-home agenda.
If you have Urban Undo Cleanser, you have the only pollution protection skin care you need.