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How to use a face serum the right way


How to use a face serum the right way

Do you know how to use a face serum the right way? Serums are perhaps one of the most versatile skin care products out there. There are many different types of serums and their uses and benefits vary greatly. Learn everything you need to know about how to use a serum and more in this Skin Care 101 guide to serums.


What is a serum?

Facial serums are lightweight, highly concentrated products formulated to deliver a higher dosage of beneficial ingredients to the skin. They are usually lightweight in consistency. Serums can be used to target more specific skin concerns than your basic daily skin care routine.

The first step to achieving great skin is to always cleanse, tone, and moisturize twice daily and apply SPF in the morning with the appropriate products for your skin type. However, serums can tackle deep concerns and bring your skin to the next level. Think of them as an extra boost that you can add to your daily agenda.


What is serum used for?

Many immediately think "anti-aging" at the mention of a serum, but serums can tackle much more than just lines and wrinkles. Sensitivities, breakouts, dryness, and excess oil are no match for a high quality serum.


Benefits of face serum

There are many different face serum benefits and they vary based on the formula you choose. Depending on the formula, your serum can:

  • Brighten
  • Hydrate
  • Smooth
  • Minimize Pores
  • Firm
  • Target fine lines and wrinkles
  • Dry out and clear acne
  • Prevent new blemishes from forming
  • Boost the efficiency of your moisturizer
  • Fight premature age signs
  • Help skin look taut
  • Protect skin against visible irritation
  • Soothe sensitivities
  • Boost skin's resistance to environmental irritants
  • Help skin look healthy
  • Boost age-fighting properties
  • Clarify skin
  • Defend against dullness
  • Scavenge skin aging free radicals
  • Deliver a continuous veil of hydration
  • Plump skin up

PRO TIP: Certain serums can also double as a makeup primer, likeRecovery Serum. This moisture-sealing serum can even be used to soften rough cuticles and add sleek shine to your hair.

The benefits of face serums are almost endless, but do you know how to use a face serum?


How to use a face serum

Again, depending on the formula there are many different ways to use your serum. However, in general, you should cleanse and tone your skin, then apply an amount of serum roughly the size of a pea and spread in a thin layer over your face or problem area. Then follow with your moisturizer and/or broad spectrum sunscreen depending on the time of day.

To learn the right amounts to apply for all of your skin care items, see our infographichere.


Types of face serums

Serums more closely align with your individual skin concerns, rather than your skin type. This means someone may have several different serums that they can use. That being said you should always check to make sure a serum is compatible with your skin type, especially if sensitive, before purchasing.

Overwhelmed? Don't be – we recommend choosing a few of your top skin concerns and focusing on them. Find your perfect serums below:


Age Activist Clinical Youth Serum

This all-in-one youth serum uses cutting edge ingredients to brighten, hydrate, smooth and firm the skin while minimizing pores and improving fine line and wrinkles. This is one of the best serums on the market.

"This serum is amazing! My daughter told me that my fine lines look 10x better. I'm a Bioelement convert for sure!" – Elizabeth Stoermer




Moisture x 10 

This super-hydrating serum boosts the efficiency of your moisturizer with hyaluronic acid while it targets wrinkles and fine lines. It smoothes as it hydrates the skin.





This supercharged serum fights premature age signs, like sagging and loss of firmness, by helping the skin feel firmer and look taut. It protects the skin as it amplifies hydration.




Recovery Serum 

This moisture-sealing serum helps smooth damaged, over exfoliated or visibly aging skin by enhancing hydration and leaving an exceptional finish.

"They should call this the miracle serum. I have been using this product for two years and there is no product out there that can do what this product does. It goes on like silk and does all it promises! Your skin feels hydrated, smooth and soft. Worth every penny!" Patty 




Stress Solution 

This gentle formula protects against visible irritation and stressors caused by aggressive over-exfoliation, environmental irritants and chronic sensitivity. It helps skin look healthy and feel exceptionally smooth.




Probiotic Anti-Aging Serum 

This anti-aging serum uses active probiotics to help skin resist redness, target external stressors and fight lines and wrinkles. Helps skin appear younger, smoother and undisturbed.




Plump Start 

This plum-infused antioxidant concentrate acts as a skin plumping serum that instantly improves fullness, nourishes and smoothes out fine lines and provides intelligent hydration.

"I usually shy away from serums (I have oily sensitive skin that cannot handle heavy serums) BUT I adore this product! I had an event to go to all weekend, and I used it both day and night and never had more compliments on my glowing youthful skin!" – Emily 




If you have any questions about how to use a face serum, the different types of serums, or more, sign up for our email newsletter or comment below!

4 Responses

Teresa Stenzel
Teresa Stenzel

Hi Terri,nYou can layer both Plump Start and Age Activist Clinical Youth Serum in any order to your skin (after cleansing and toning), day or night. Follow it with a broad spectrum sunscreen in the morning and a moisturizer or Sleepwear in the evening. You can also alternate between Plump Start and Age Activist Clinical Youth Serum (applying one in the morning and one in the evening, or alternating days) depending on your preferences.

Terri Jones
Terri Jones

how can I incorporate both the plump start and the youth serum into my daily routine?


Hi there,nnFor my night routine, I have been using quick refiner and sleepware after washing and toning. I just ordered the Age Activist nClinical Youth Serum. I assume because it contains retinol that I shouldn’t use them together, correct?

Teresa Stenzel
Teresa Stenzel

Actually, Aimee, to continue the benefits of the retinol, you can wear the Age Activist Clinical Youth Serum during the day, underneath your moisturizer/sunscreen and continue to wear the Sleepwear as you have done at night.

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