We went on a search this week. An online search for ingredients. Truth be told, we were looking to see if another line – any other line – had acerola cherries in their skin care, like we added in our new Advanced VitaMineral C Complex antioxidant formula.
We admit, it was pure curiosity. But what we discovered was very surprising.
We found out nothing. Because many skin care companies don't list the ingredients of their products on their web sites.
Do you think that's strange? We do. Where are the ingredients? In this day and age of information-driven digital media, we can put anything and everything on our web sites. Clients like you want information – especially when it comes to what's going on your skin – so you can make the right decisions. And you're smart: you know what to look for – the good ingredients like topical calcium, hyaluronic acid and AHAs. But you also know what ingredients to avoid – like dyes and fragrances.
We think you should be able to see all the ingredients in a product's formula right online. That's why we list the Key Ingredients of every Bioelements product on our website, as well the Full Ingredient list. We think it's just the right thing to do. Don't you?
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