Although frequently forgotten, the skin on the neck and V-area is especially vulnerable because of exposure to environmental assaults. Unprotected from UV-rays, harsh weather, and free radical damage, this skin will quickly show signs of premature aging in the form of neck creases, hyperpigmentation, and crinkly texture. This is an area that we tend to neglect by not applying daily sunscreen and specialized products until the signs of damage start to show up. Age-signs can appear even on those in their 20s and, until now, few products have been designed to address these problems.

NEW Bioelements V-Neck Smoothing Creme visibly reduces the depth of neck creases, fades freckles and smoothes and moisturizes skin texture from cleavage to chin. After just one use the neck and V-area will be smoother with improved texture. When used faithfully, freckles will fade and neck creases will become less deep. V-Neck Smoothing Creme is a non-greasy formula fueled with potent anti-wrinkle peptides, moisturizing hyaluronic acid and a powerful pigmentation lightener:

Acetyl Hexapeptide provides anti-wrinkle peptide power that has been proven to reduce the depth of lines and creases induced by repetitive movements.  Unlike other products, Bioelements power-packs V-Neck Smoothing Creme, with this high-tech cosmeceutical – it makes up 10% of the V-Neck’s ingredients!  Acetyl Hexapeptide inhibits mechanisms that cause changes in the conformation of the collagen structure and degradation of elastin to reduce the appearance of lines, creases and wrinkles in the neck area.

• The most functional anti-pigmentation ingredient available today, Alpha-Arbutin quickly promotes lightening of sun freckles caused by the often UV-exposed chest. It also helps even out and balance skin tone. It works by blocking epidermal melanin biosynthesis by inhibiting enzymatic oxidation of Tyrosine and Dopa. 

• Bonding 1000-times its weight in moisture to the skin, Hyaluronic Acid hydrates the area, alleviates crinkly skin texture and keeps skin smooth.

V-Neck Smoothing Creme should be applied daily under sunscreen and at night.  It will be available in a 1.5 oz. jar for $59 in spas nationwide February 2008. For more information go to www.bioelements.com.