When it comes to eye makeup remover, you should never have to think, The sting means it's working. And yet so many of us continue making this delicate area tingle—that's a euphemism—with not-gentle-enough formulas. It doesn't have to be that way!

You can cleanly sweep every last bit of mascara, liner and shadow without burning a hole through your lids. Gentle Creme Eye Makeup Remover, new from Bioelements, makes that possible.

Instantly more soothing than liquids because of its creaminess, it features a blend of marigold and the aptly named eyebright to calm your skin as you wipe away the day—and easily, for that matter. There's no trade-off between gentleness and effectiveness.

So repeat after us: "The calmness means it's working."