Bioelements unveils national consumer advertising campaign in Allure, Lucky and SELF Magazines

June 24, 2011

Bioelements has launched a new nationwide advertising campaign in the pages of three of the top women’s health and beauty publications – Allure, Lucky and SELF. The ad marks the professional skin care line’s first step into a major consumer spotlight.

The advertisement features Bioelements Sleepwear, with the line “Some dream of younger-looking skin. Some wake up with it.” Sleepwear features a much-coveted, scientific complex of topical calcium, time-released retinol, cranberry seed oil and protein peptides. It works overnight to revitalize firming collagen and elastin, replenish antioxidants, improve moisture retention and strengthen the skin’s protective barrier.

“We’re couldn’t be more thrilled to step onto the national stage in the pages of some of the most widely read and respected women’s magazines,” said Callie Lushina, Bioelements Vice President of Marketing. “Sleepwear has long been coveted by beauty editors, spa professionals and consumers, and it’s been our number one formula for over a decade, so it was an easy choice to make it the star in this first advertisement.”

The Bioelements ad will run in the three Condé Nast print publications throughout 2011 starting with the July issues. Each ad includes an exclusive online offer for the magazine’s readers – a free trial size of Sleepwear with any purchase on Bioelements.com.